It is reported that most mobile developers fall below the $500 per app per month line. Among all, iOS apps are the greater revenue generators. The reason behind this is that the customer base of iOS devices has a more elite crowd compared to others. Among those who earn above the $500 mark line, 37 percent prefer iOS over Android.
The model of app revenue has changed a lot since the beginning. The concept of paid apps is slowly fading away. ‘Freenium’ and in-app purchases account for most of the higher revenue earning techniques there is. In-app advertising is particularly high in platforms such as Android and Windows where the possibility of direct sale of apps are low.
In-app purchasing is expected to remain a good monetization strategy for most mobile platforms. As the mobile world is getting more into cross platform mobile app development, this particular technique will keep on growing. But excessive ads are a deterrent and many experts warn against this. A carefully and un-obstructively positioned ad is the better way to go in the long run. As far as developers are concerned, contract development that is direct revenue sharing model is high on demand and most experienced developers are working through this scheme.
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